Novig is changing into the unique official prediction market accomplice of the New York Mets by means of a brand new multi-year settlement, creating what the businesses say is the primary partnership between a Main League Baseball franchise and a prediction market firm.
The collaboration begins this season and brings Novig into the Mets’ in-stadium, broadcast, digital, and social media channels. Followers visiting Citi Area will see branded signage, in-game options, broadcast-visible placements, unique promotions, unique content material, and interactive experiences tied to the corporate’s sports activities buying and selling platform. Novig can be making ready for a nationwide launch subsequent month as a federally regulated sports activities prediction market targeted solely on sports activities.
Novig New York Mets deal highlights baseball’s evolving fan engagement
The settlement is Novig’s first partnership with an expert sports activities group and displays the Mets’ try to make use of rising expertise to create new methods for supporters to comply with the membership.
“We’re proud to be the primary Main League Baseball membership to accomplice with a prediction market firm, giving our followers a brand new and fascinating option to join with the sport,” mentioned Lew Sherr, President of Enterprise Operations for the New York Mets, in a assertion.
“Innovation is a defining attribute of our enterprise, and this partnership is one other instance of our dedication to staying on the forefront of the evolving sports activities panorama. It displays our broader objective of delivering distinctive experiences for our followers and persevering with to draw industry-leading companions who need to develop alongside the Mets.”
Earlier this 12 months, Main League Baseball (MLB) and the US Commodity Futures Buying and selling Fee signed a memorandum of understanding overlaying data sharing, market monitoring, and efforts to detect fraud or manipulation involving baseball-related occasion contracts. On the identical time, MLB named Polymarket its unique league-wide prediction market change accomplice, giving that firm entry to official league information and industrial rights.
Novig not too long ago obtained MLB Licensed Prediction Market standing, permitting it to work with golf equipment, use official league information, and take part within the league’s integrity program. That framework consists of cooperation on monitoring, reporting protocols, and restrictions on higher-risk markets that might threaten aggressive integrity.
The league has additionally tightened its guidelines for gamers. A memo distributed throughout the 2025 season instructed gamers to not take part in baseball-related prediction market contracts provided by means of platforms together with Kalshi and Polymarket, treating these actions as prohibited underneath MLB’s long-standing betting guidelines. The steering adopted heightened concern over gambling-related investigations and mirrored the league’s dedication to separate fan engagement alternatives from participant conduct.
“Our mission is to construct the house for sports activities buying and selling,” mentioned Jacob Fortinsky, CEO and co-founder of Novig. “Partnering with one among baseball’s most iconic franchises permits us to carry that imaginative and prescient on to followers in one of many best sports activities markets on the planet. The Mets have persistently embraced innovation that enhances the fan expertise, and collectively, we’re introducing a brand new approach for followers to have interaction with the sport that’s clear, regulated, and constructed on integrity.”
