Fallout returned to Prime Video final month, boosting the collection again onto the Nielsen charts towards some robust competitors from fan-favorite streaming originals together with Stranger Issues and Landman — however how did the Season 2 debut really stack up towards the record-setting first installment?
The reply is extra difficult than it might sound at first look. Nielsen’s newest streaming report signifies that Fallout tallied 794M minutes seen throughout the week of December 15 to 21 throughout all 9 accessible episodes, together with the primary episode of Season 2, which hit Prime Video on December 16. That put it at No. 7 on Nielsen’s total Prime 10 streaming charts for that interval — a lot decrease than the No. 1 spot that Season 1 claimed upon its launch.
At the start, it’s vital to notice that every one eight episodes of Season 1 had been launched concurrently, whereas Season 2 is releasing weekly. That gave audiences the chance to binge the primary season, which might naturally drive up the watch time within the first week. Per Nielsen, which doesn’t usually make distinctions between seasons in its weekly viewership reporting, 54% of the December 15 to 21 streaming whole got here from the brand new episode, which interprets to roughly 429M minutes seen.
There may be really no option to straight evaluate apples-to-apples since Amazon has not launched any information of its personal relating to the Season 2 premiere efficiency. Tough estimates present that there was a slight decline in viewership between seasons, however the extent is more durable to say.
Season 1 generated 2.9B minutes seen throughout all eight episodes in its first 5 days of availability, translating to about 580.2M minutes seen per day. Assuming viewing throughout all episodes was equal, every episode averaged 72.5M minutes seen per day. That’s admittedly a big assumption, as a result of it’s more likely that viewership was considerably front-loaded to the primary half of the season. Nevertheless, utilizing the identical assumptions for the Season 2 premiere, which was accessible for six days in its debut week (additional complicating issues), the maths lands round 71.46M minutes seen per day.
This is able to be the perfect case state of affairs. For example, if viewers watched six episodes on common the primary week of Season 1, the quantity jumps to 82.9M per episode per day. 5 episodes would take it as much as 96.7M, making comparisons much less favorable.
Sources point out to Deadline that the Fallout Season 2 premiere, whereas doubtless not on par with and positively not exceeding Season 1, didn’t fall off a cliff when it comes to viewership, and the model-based estimations would appear to help that. One other inform that the numbers are down is just that Prime Video didn’t tout the episode’s efficiency, because it usually does when its marquee collection make season-over-season beneficial properties.
When it comes to the Nielsen rankings, Fallout was bested in its debut week by Homeland (which received a lift because of its arrival on Netflix, as many collection do), Emily in Paris, NCIS, Wake Up Lifeless Man: A Knives Out Thriller, Landman and Stranger Issues.
Landman notched a fifth consecutive week of progress to tally 1.61B minutes seen throughout this interval. It was bested solely by Stranger Issues‘ 2.3B, which is solely unsurprising contemplating this was proper in the course of its closing season’s run and it had already shattered Nielsen’s earlier document for weekly viewership in its Season 5 premiere week.
In all, Landman racked up 7.7B viewing minutes within the six week interval from its Season 2 premiere on November 16 by this era.
See extra on the week of December 15 to 21 in streaming under.
Nellie Andreeva contributed to this report.
