Sunday evening’s Tremendous Bowl and Dangerous Bunny fell wanting setting information for many watched U.S. broadcast and halftime present.
Seattle’s 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports activities Digital, and NFL+, in accordance with Nielsen’s Huge Information + Panel ranking system.
That fell wanting the 127.7 million U.S. viewers that tuned in for Philadelphia’s 40-22 victory over Kansas Metropolis final yr on Fox.
Nevertheless, Tremendous Bowl 60 is the most-watched program in NBC historical past. The community is celebrating its one hundredth anniversary this yr.
Dangerous Bunny’s halftime present averaged 128.2 million viewers from 8:15-8:30 p.m. Jap. That will make it the fourth-most watched halftime behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).
Peak viewers units U.S. report
The viewers for the sport peaked at 137.8 million viewers in the course of the second quarter (7:45-8 p.m. Jap), which is a report. That surpassed the earlier mark of 137.7 million in the course of the second quarter of final yr’s Tremendous Bowl.
This yr’s viewers ended a streak the place the final 4 Tremendous Bowls had skilled viewers will increase. It’s the fifth straight yr the sport has averaged over 100 million viewers.
Dangerous Bunny performs throughout halftime of the NFL Tremendous Bowl 60 soccer sport between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. Credit score: AP/Julio Cortez
After three straight years of Tremendous Bowls that got here all the way down to the ultimate minute, the final two have lacked pleasure.
Sunday’s sport was the second in Tremendous Bowl historical past through which a landing had not been scored within the first three quarters. Seattle was up 12-0 going into the ultimate quarter-hour.
Final yr’s sport was determined within the first half as Philadelphia constructed a 24-0 lead en path to a 40-22 victory.
Dangerous Bunny vs. Child Rock
The Turning Level USA halftime present that includes Child Rock peaked at 5 million at one level on YouTube.
Dangerous Bunny performs throughout halftime of the NFL Tremendous Bowl 60 soccer sport between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. Credit score: AP/Julio Cortez
Nielsen didn’t measure any of the YouTube reside stream viewership. Of the linear networks that carried it, the one one Nielsen measures is broadcast community Cost! Full Nielsen scores for the prior week can be launched on Wednesday.
In keeping with YouTube figures although, there have been 21,208,583 views of the alternate halftime present by way of Tuesday evening, in accordance with the conservative group’s web page. Dangerous Bunny’s present has already had 61,311,972 views.
Halftime present on social media
Whole social media consumption of Dangerous Bunny’s halftime present set a report of 4 billion views after the primary 24 hours, in accordance with the NFL and Ripple Analytics. That could be a 137% enhance over final yr.
The social media figures embody followers, owned platforms, broadcast companions and influencers.
The NFL stated over 55% of all social views got here from worldwide markets.
Full world viewership for the halftime present is anticipated to be obtainable early subsequent week.
Spanish viewers report
Telemundo averaged 3.3 million viewers, making it the most-watched Tremendous Bowl Spanish-language broadcast in the US. The Tremendous Bowl has been televised in Spanish within the U.S. since 2014.
The viewers peaked in the course of the halftime present, averaging 4.8 million viewers — additionally making it the most-watched Tremendous Bowl halftime in Spanish-language historical past.
Olympics profit from Tremendous Bowl
NBC’s “Primetime in Milan” Olympic present, which featured the ladies’s downhill and crew determine skating occasions, averaged 42 million viewers, the community’s largest Winter Olympics viewers since Day 2 of the 2014 Sochi Video games.
It additionally was a 73% enhance from the Olympics present after Tremendous Bowl 56 (24.3 million).
“The Tremendous Bowl and the NFL as soon as once more delivered a blockbuster viewers throughout the NBC broadcast community, Peacock and Telemundo, and supplied an unprecedented lead-in to our Primetime in Milan protection,” NBC Sports activities President Rick Cordella stated in an announcement. “The Tremendous Bowl and the Olympics are the 2 strongest occasions on the earth, and we salute our proficient manufacturing, tech and announce groups who delivered best-in-class displays for our viewers, stations and companions.”
Different NFL figures
The NFL playoffs averaged 37 million viewers the primary three weekends, up 5% from final yr and the second-most watched within the final 10 years.
That adopted an everyday season that averaged 18.7 million, the second-highest since viewers averages started being stored in 1988. It was a ten% enhance from final season.
