Friday, January 23, 2026

Novak Djokovic tells why he as soon as turned down hefty sponsorship deal from main model


Novak Djokovic says he’s not somebody who actually likes to disclose a lot about his sponsorship earnings and claims he as soon as turned down a really profitable drink from a widely known model as a result of he did not need to affiliate with one thing that did not meet his private values and beliefs.

As the most effective gamers on this planet for the previous a long time, Djokovic has all the time wealthy endorsement portfolio as his sponsorship checklist consists of Lacoste, Head, Asics, Hublot, Qatar Airways, and many others. For sure, the report 24-time Grand Slam champion has been one of many highest earners on the Tour with regards to cash that comes from sponsorship offers. Whereas it’s not a secret that the Serbian tennis star earns some fairly strong cash off the court docket, he does not need to dive a lot into it publicly. 

“I do not like to speak about this, Piers. I am north of 1 million. My group, my agent, we do not like to offer all the knowledge to Forbes, for instance, about how a lot I am value or what the investments are, as a result of why ought to I? It is none of their enterprise. Some issues are disclosed, like prize cash or contracts, however the different issues? No,” the Serb informed Piers Morgan.

Djokovic: I turned down a suggestion from essentially the most well-known drink on this planet

Should you can recall, Djokovic refused to take a COVID-19 vaccine when it was required to play sure tournaments in the course of the 2022 and 2023 seasons. On the time, the Serb was adamant that he did not need to take the vaccine as a result of he was extraordinarily cautious about what he was placing into his physique and that he did not know the way his physique would react. Additionally, he made it completely clear that he would fairly finish his profession than break his private beliefs.

Now, Djokovic says that he additionally turned down “so much” of robust sponsorship affords attributable to comparable causes. 

“I did refuse a whole lot of the large manufacturers and a whole lot of the large paychecks throughout my profession, as a result of I can’t symbolize one thing I don’t consider in, and I really feel I’ve all the time tried to play an extended sport. I can’t identify manufacturers, sorry, however it was most likely essentially the most well-known drink on this planet. It was a very long time in the past now, however it was a fairly good [deal],” the report 24-time Grand Slam winner claimed.

On the annual checklist launched by Forbes in August, the journal reported that Djokovic earned $25 million from sponsorship offers during the last 12 months.

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