Wednesday, May 27, 2026

A Potato Chip Style Check


Casey Elsass cookbook author

We take potatoes very severely right here at Cup of Jo, so we enlisted Casey Elsass — recipe developer and meals author extraordinaire — to assist us discover the very best potato chips on the market. Casey has labored on over 20 cookbooks, and on the subject of celebration snacks, nobody does it higher (that is the person behind Mosaic Jell-O and hot-fudge presents). Together with his finely tuned palate, he got down to rank 5 grocery-store chip manufacturers. And the winner stunned us all…

potato chip taste test

The Contenders:
5 extensively obtainable potato-chip manufacturers — unique salted taste solely. I additionally nixed ridged chips or any specialty varieties.

A Potato-Chip Taste Test

The Methodology:
As with our final style take a look at, I set out blind samples, every numbered and coded to a key that I stored to myself. Sliced cucumber and plain glowing water had been obtainable for palate-cleansing between tastes. Along with rating the samples, I requested Casey to weigh in on saltiness, crunch, and potato taste.

The Duds
fifth Place: Utz
4th Place: Zapp’s

We’ll begin with the dangerous information: Each Utz and Zapp’s had been whole flops. “Utz has potato taste and nothing else,” Casey stated. “Not a lot salt, and it’s fairly dry — like a potato cracker.” The Zapp’s chips had been deemed very stale-tasting, even from a freshly opened bag. “They style like they’ve been sitting out,” stated Casey. “Additionally, for me, they’re too crunchy.” The excellent news for each these manufacturers is that all of us love them for his or her different work: Zapp’s Voodoo chips are one-of-a-kind, and nobody does pretzels like Utz. We’ll allow them to follow that, and depart the potato-chip enterprise to our high three, that are…

A Potato-Chip Taste Test

The Saltiest
third Place: Smart

This one appeared slightly too salty on first chew: “My dream chip is salty, however salt ought to be a secondary taste. With this one, it’s instant.” However the Smart chips grew on Casey (and on me — although I stored my ideas to myself throughout the proceedings!). It was the one he stored coming again to rethink and was a robust contender for second place. Till…

A Potato-Chip Taste Test

The Silver Medalist
2nd Place: Boulder Canyon

Who knew?! These chips have been round for 30 years, however are nonetheless comparative newbies within the century-old American potato-chip trade. “Mmm!” Casey stated, visibly stunned when he first tried them. “This one’s very gentle — crispy, however in a quick means. And it has a superb steadiness of potato and salt.” These chips had been so good that Casey very almost gave Boulder the crown. He did a palate cleanse, then a side-by-side comparability along with his different high choose, simply to make sure. And ultimately, though Boulder chips had been glorious, the winner, no query, was…

The Slam-Dunk Favourite
1st Place: Lay’s

“Sure, that is it,” Casey stated. “They’ve excellent crunch, and the flavour development is good: oil, potato, salt. They give the impression of being so gentle that you simply count on them to be too ethereal, however the crispiness is spot on.” After sampling them, Casey suspected they may be Lay’s, particularly as a result of of that delicate perfection. “When you’ve ever been to Italy, the massive factor there may be ‘aperitivo,’ a before-dinner ritual, the place you could have your spritz and a few little snacks. And I’m virtually constructive that everybody in Italy is serving Lay’s.” Whereas I can’t verify Casey’s Aperitivo Idea, I imagine it. I at all times considered Lay’s as oil-heavy, however this take a look at proved me fallacious (as our colleague Alison put it, “It’s stunning how a lot better these are than the others”). On total satisfaction, Lay’s had been — to the official and unofficial testers — the stand-out favourite. When the style take a look at was over, we sat round within the backyard and completed the entire bag.

Casey Elsass

Thanks a lot on your experience, Casey! So, associates, do you agree with these findings? And what snack, dessert, or ingredient lets put to the take a look at subsequent?

P.S. Many extra style exams, and THE finest summer time dessert to carry over.

(Thanks to Alison for letting us use your backyard!)



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