July 28, 2026
The faculty launched a bachelor’s diploma program that teaches college students find out how to develop into influencers
Turning into a content material creator isn’t only a aspect hustle —it’s a enterprise. That’s why Arizona State College is getting ready its college students to faucet into the billion-dollar creator financial system.
This fall, the college’s Walter Cronkite College of Journalism and Mass Communication will launch a Bachelor of Arts in Content material Creation, a program designed to organize college students for careers within the quickly rising creator financial system, which is projected to achieve $480 billion by 2027, in response to Goldman Sachs.
Whereas some of us could frown on the concept of getting a level to develop into an influencer, ASU says the curriculum is about rather more than chasing viral moments. This system teaches college students find out how to construct sustainable manufacturers by video and podcast manufacturing, viewers analytics, digital storytelling and monetization methods. As a substitute of merely studying find out how to rack up likes, college students will graduate with measurable viewers progress and an actual digital portfolio after spending a semester constructing a following on the platform of their selection.
“I don’t know any content material creator who wouldn’t profit from having world-class college whose sole mission is that will help you and help your progress as a creator,” Jessica Pucci, senior affiliate dean on the Cronkite College, informed Arizona’s Household information station.
College students will even learn to consider content material efficiency throughout platforms and develop data-driven methods to develop their manufacturers—expertise that more and more overlap with advertising, promoting, and entrepreneurship. Anna Elizabeth, a part-time content material creator and full-time medical assistant, mentioned the diploma may have shortened the training curve.
“There’s modifying, there’s advertising methods of it. There’s like, ‘How do I get PR? How do I get manufacturers to note me?’” she informed AZ Household. “It’s just a little bit obscure that portion when you haven’t performed it for a very long time.”
Black creators have lengthy formed web tradition, but many nonetheless wrestle to seize the wealth generated from their affect. A program that teaches mental property, model partnerships, analytics, and monetization may assist shut that hole by turning cultural capital into generational wealth. Because the creator financial system continues to develop, the most important flex might not be going viral—it’s understanding find out how to construct a enterprise that has endurance.
