Initially printed on BlackNews.com.
Seneca Connor, an African American legal professional and entrepreneur from Northern California, has formally launched Reckond, a first-of-its-kind shopper accountability platform that scores main manufacturers on their actual dedication to the Black neighborhood. It additionally surfaces verified Black-owned enterprise options on the level of buy. Out there at this time as a cellular app for iOS and as a browser extension for Chrome and Safari, Reckond launches with greater than 800 firms scored throughout seven dimensions of neighborhood dedication and a free listing of greater than 1,300 verified Black-owned companies.
Black customers signify greater than $2.2 trillion in annual spending — a pressure that strikes markets and shapes industries. But the overwhelming majority of that spending flows to firms with little accountability for his or her data on workforce variety, provider variety, neighborhood funding, and racial fairness. On the similar time, company rollbacks of DEI commitments are accelerating throughout Fortune 500 firms, leaving customers with restricted instruments to separate real dedication from advertising language. Reckond was constructed to shut that hole.
How It Works
Reckond evaluates firms throughout seven publicly documented dimensions utilizing verifiable knowledge sources, together with EEOC filings, FEC political contribution data, provider variety disclosures, the NAACP Black Client Advisory, and the As You Sow Racial Justice Scorecard. Every model receives a rating from 0 to 100 and a letter grade from A by means of F, and is curved primarily based on the whole model inhabitants. Scores are editorial opinion, generated by means of an impartial, attorney-built methodology, and aren’t on the market.
When a shopper searches for a model within the Reckond cellular app or visits a model’s product web page whereas utilizing the Reckond browser extension, they see the model’s Reckond Rating and are proven verified Black-owned options in the identical product class. Each click on goes on to the Black-owned enterprise’s personal web site. Reckond doesn’t seize transactions or retain fee on gross sales.
Scoring Dimension/ What Is Evaluated:
Workforce Range: Black illustration at entry, administration, government, and board ranges
Provider Range: Documented spend with Black-owned and minority-owned suppliers
Political Alignment: Political contribution historical past and alignment with Black neighborhood pursuits
Disaster Response: How the model has responded to racial justice moments and neighborhood crises
Black Spending & Funding: Tracks whether or not the corporate directs actual cash towards Black communities
— by means of promoting spend with Black-owned media, funding in Black entrepreneurs, HBCU endowments, or neighborhood growth funds. Pledges with out disbursement depend in opposition to a model.
Authorized Report: Equal Employment Alternative Fee submitting document and documented discrimination lawsuits and settlements.
Group Funding: Seems to be at ongoing structural funding in Black communities – not crisis-driven-pledges. This contains partnerships with HBCUs, presence in Black neighborhoods, assist for Black cultural establishments, and worker volunteerism or matching applications directed at Black causes.
The Free Black-Owned Enterprise Listing
Reckond’s listing of Black-owned companies is totally free for each enterprise listed — at launch and completely. Black-owned companies are the beneficiaries of the Reckond platform, not its income supply. There aren’t any itemizing charges, no platform fees, and no commissions collected on gross sales. Reckond drives shopper visitors instantly to every enterprise’s personal web site. The listing launches with greater than 1,300 verified Black-owned companies throughout vogue, magnificence, meals and beverage, dwelling items, monetary companies, tech, and extra.
In regards to the Founder
Reckond was based by Seneca Connor, a licensed California legal professional and MBA holder who constructed the platform’s scoring methodology, authorized framework, and evidentiary requirements herself. Connor can be the founder and CEO of The Bag Icon LLC, an accessible luxurious equipment model that has earned editorial protection in Black Enterprise, Enterprise Insider, Yahoo, and Essence, and the creator of The Highlight Program, an Instagram characteristic sequence that highlights Black-owned manufacturers without charge. Reckond is the know-how infrastructure for a mission Connor has pursued throughout her total profession: making certain that the Black greenback lands the place it belongs.
Reckond is out there now by way of the web site, Reckond.com, and may also be downloaded from the Apple iOS App Retailer. It will likely be accessible on the Google Play Retailer in June 2026.
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